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Paid advertising

Ads that are measured by enquiries, not clicks

Paid ads can bring in customers quickly, and they can also spend money quickly with little to show for it. The difference is usually in the set-up: tracking that records real leads and sales, campaigns aimed at the right searches and audiences, and someone checking the numbers every week.

We offer Google Ads management and Meta ads (Facebook and Instagram) for businesses in Sri Lanka and abroad. You keep ownership of your ad accounts, set the budget, and get reports that show what each lead or sale cost, not just impressions and clicks.

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  • Google Ads
  • Meta Ads Manager
  • Google Analytics 4
  • Google Tag Manager
  • Meta Pixel and Conversions API
  • YouTube Ads

What’s included

Everything below is part of a typical paid advertising project. We tailor the mix to you.

  • 01

    Account set-up or audit

    We build new Google Ads and Meta accounts properly, or audit existing ones for wasted spend, poor structure and missing settings.

  • 02

    Conversion tracking

    We set up GA4, Google Tag Manager, the Meta Pixel and Conversions API so form fills, calls, WhatsApp clicks and purchases are counted correctly.

  • 03

    Google Search and Performance Max campaigns

    Keyword research, ad copy, negative keywords and bidding set around the searches most likely to turn into customers.

  • 04

    Meta ads on Facebook and Instagram

    Audience planning, ad creative and copy for lead generation, traffic, sales or awareness campaigns.

  • 05

    Landing page advice

    We review the pages your ads send people to and recommend changes, or build a dedicated landing page if one is needed.

  • 06

    Budget management and reporting

    Weekly checks on spend and performance, and a monthly report showing cost per lead, cost per sale or return on ad spend.

How we approach it

  1. Step 01

    Set goals and tracking

    We agree what counts as a result, such as a lead, booking or sale, and make sure it is tracked before any money is spent.

  2. Step 02

    Build focused campaigns

    Campaigns start with a tight set of keywords or audiences and a budget you are comfortable with.

  3. Step 03

    Test and optimise

    We test ad copy, creative and targeting, cut what doesn't convert and move budget towards what does.

  4. Step 04

    Report on cost per result

    Each month you see what was spent, what it produced and what we plan to change next.

Platforms & tools

  • Google Ads
  • Meta Ads Manager
  • Google Analytics 4
  • Google Tag Manager
  • Meta Pixel and Conversions API
  • YouTube Ads
  • LinkedIn Ads
  • TikTok Ads Manager

A good fit for

  • Service businesses that want a steady flow of enquiries
  • Online shops selling locally or internationally
  • Hotels and tour operators filling bookings for specific seasons
  • New businesses that need visibility before SEO has had time to build
  • B2B companies targeting specific job roles and industries
  • Businesses already running ads that aren't sure what they're getting back

Paid advertising

Common questions

It depends on how much each click costs in your industry, how many leads you need and what a customer is worth to you. We start with a budget you are comfortable testing, then recommend changes once we have real cost-per-lead data.

Google Ads reaches people who are already searching for what you offer, so it tends to suit services and urgent needs. Meta ads reach people based on interests and demographics, which suits visual products, events and building awareness. Many businesses use both for different jobs.

You do. We set up accounts in your name or work inside your existing ones with manager access, and your card or billing details stay with you. If we stop working together, everything stays in your hands.

Without it, the platforms optimise for clicks rather than customers, and you can't tell which campaigns are worth paying for. Proper tracking lets both you and the bidding algorithms see which ads lead to enquiries or sales.

Yes. We start with an audit of the existing account, keep what is working and fix what isn't, rather than rebuilding from scratch without reason.

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Next step

Let’s talk paid advertising.

Tell us where you are and where you want to be. You’ll get honest advice, a plan and a fixed price.

support@digitix365.com
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