Brand & identity
A brand people recognise, and your team can use
A logo on its own rarely does the job. Customers recognise a business by everything around it too: the colours, the type, the photography and the way the website, packaging and social posts hang together.
Our logo and brand identity design work gives you a complete, practical system. You get a logo in every format you need, a defined palette and typefaces, clear guidelines, and templates your team can use without calling a designer every time.
- Figma
- Adobe Illustrator
- Adobe InDesign
- Adobe Photoshop
- Canva
- Google Fonts
50 ms
Users form an initial gut feeling about whether to stay on a website in less than 50 milliseconds.
Source: Google Research
What’s included
Everything below is part of a typical brand & identity project. We tailor the mix to you.
- 01
Discovery and positioning
We talk through your business, customers and competitors so the identity is built on a clear idea of who you are for.
- 02
Logo design
A primary logo with secondary versions and an icon, supplied in vector and web formats for print, screen and social.
- 03
Colour palette
Primary and supporting colours with print and digital values, checked for contrast so text stays readable.
- 04
Typography
Typefaces for headings and body text, with licensing checked and fallbacks chosen for web and everyday documents.
- 05
Brand guidelines
A concise guide covering logo use, spacing, colour, type, imagery and tone, so anyone can apply the brand correctly.
- 06
Templates and collateral
Business cards, letterheads, social media templates, presentations and email signatures ready to use.
How we approach it
Step 01
Discover
A workshop and short questionnaire to understand your business, audience, competitors and ambitions.
Step 02
Explore
We present a small number of distinct design directions, each shown on real applications rather than a blank page.
Step 03
Refine
We develop your chosen direction through rounds of feedback into a full visual system.
Step 04
Hand over
You receive the final files, guidelines and templates, organised so your team and suppliers can find what they need.
Platforms & tools
- Figma
- Adobe Illustrator
- Adobe InDesign
- Adobe Photoshop
- Canva
- Google Fonts
A good fit for
- New businesses that need an identity before launch
- Established businesses whose look has drifted or dated
- Companies expanding from Sri Lanka into international markets
- Hotels, restaurants and consumer products where packaging and signage matter
- Startups preparing to raise investment or launch a product
- Teams that produce their own marketing and need templates to stay consistent
Related work
All work →
Brand & identity
Common questions
A logo is one mark. A brand identity is the full set of visual rules around it, including colours, typefaces, imagery and layout, so that everything you produce looks like it comes from the same business.
You get your logo in vector formats such as SVG, AI and PDF, plus PNG and JPG for everyday use, in colour, black and white versions. We also hand over the guidelines and editable templates.
Yes. If your current logo has recognition worth keeping, a refresh can modernise it and build a proper system around it. We'll give you an honest view of whether a refresh or a new identity makes more sense.
Yes. Ownership of the final design is agreed in writing before we start, and the finished logo and brand files are yours once the project is complete. Fonts are licensed by their type foundries, and we'll explain what, if anything, you need to buy.
Yes. Many small teams create their own posts and documents, so we can set up branded Canva templates alongside the master files, which makes it easier to stay consistent day to day.
More in Grow
Next step
Let’s talk brand & identity.
Tell us where you are and where you want to be. You’ll get honest advice, a plan and a fixed price.
support@digitix365.com