Landing pages
One page, one offer, one clear next step
A landing page has a single job: turn a visitor from an ad, email or social post into a sign-up, booking or sale. We design and build focused pages for launches, campaigns and events, with copy and layout that get to the point quickly.
Every page is built to load fast, tracked properly from the first visit, and set up so you can test headlines, offers and forms. That way your ad budget goes towards a page you can measure and improve.
- Custom Next.js
- WordPress
- Webflow
- Google Analytics 4
- Google Tag Manager
- Meta Pixel
10–20 seconds
How quickly users often leave web pages; the first 10 seconds of a visit are critical.
Source: Nielsen Norman Group33.13%
Increase in conversion rate Rakuten 24 measured in a month-long A/B test of a page optimised for Core Web Vitals.
Source: web.dev case study (Google)
What’s included
Everything below is part of a typical landing pages project. We tailor the mix to you.
- 01
Offer-first copy and structure
We help shape the headline, benefits, proof and call to action so the offer is clear within the first screen.
- 02
Message match with your ads
The page repeats the promise made in the ad or email that brought people there, so visitors know they are in the right place.
- 03
Forms and booking that work
Short forms, booking widgets or checkout connected to your CRM, email platform or calendar, with clear confirmation messages.
- 04
Fast on mobile
Lightweight pages with compressed images and minimal scripts, because most campaign traffic arrives on phones.
- 05
Tracking set up properly
Google Analytics 4, Google Tag Manager, conversion events and ad platform pixels configured and tested before launch, with UTM tagging agreed upfront.
- 06
Ready for A/B testing
Page variants for headlines, offers or layouts, so you can compare results once you have enough traffic.
How we approach it
Step 01
Define the goal
We agree the single action the page should drive, the audience, the traffic source and how success will be measured.
Step 02
Write and wireframe
We draft the copy and page structure together, so the argument flows before visual design begins.
Step 03
Design, build and track
We design and build the page, connect forms and integrations, and test every conversion event before traffic is sent.
Step 04
Launch, measure, adjust
After launch we review the numbers with you and suggest changes or test variants based on what the data shows.
Platforms & tools
- Custom Next.js
- WordPress
- Webflow
- Google Analytics 4
- Google Tag Manager
- Meta Pixel
- HubSpot
- Mailchimp
A good fit for
- Product and service launches
- Paid ad campaigns on Google, Meta or LinkedIn
- Events, webinars and workshops
- Lead generation for real estate, education and finance
- Seasonal sales and limited-time offers
- Testing demand for a new idea before a full build
Landing pages
Common questions
A homepage introduces your whole business and links to many places. A landing page focuses on one offer and one action, with fewer distractions, which makes it better suited to ad campaigns and launches.
Often, yes. A page that matches the specific ad, audience and offer usually performs better than sending everyone to a general page. Pages can share a design system, so new ones are quicker to produce.
Yes. We can build it within your current site, on a subdomain, or as a standalone page, depending on your platform and how you want to manage it.
Visitors are split between two versions of the page, and you compare which one gets more conversions. It needs enough traffic to give a reliable answer, so for smaller campaigns we usually focus on getting the first version right and testing one big change at a time.
We set up conversion tracking in Google Analytics 4 and your ad platforms before launch, so you can see visits, conversions and cost per lead by source. We can also share a simple dashboard for the campaign.
More in Build
Next step
Let’s talk landing pages.
Tell us where you are and where you want to be. You’ll get honest advice, a plan and a fixed price.
support@digitix365.com